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Culture lab
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brand strategy
culture analysis
design
signature moves
Septa
niche research
brand strategy
activation strategy
design
AI hub
projects
brand Architecture
brand Activations
space
events
about
projects
culture lab
Get in touch
in progress
brand architecture
design
brand strategy
signature scents
Luxury residences and hotel
activations
collaboration strategy
events
The Design Museum
in progress
activation strategy
brand strategy
social media strategy
signature moves
signature scents
A new kind of members’ club built around a specific game
niche research
collaboration strategy
events
Grechka
brand strategy
social media strategy
niche market within luxury
design
Grown
Cultural cluster and residences in one of the capitals of the world
NDA
© 2025 Rufina Fakhritdi
about
projects
culture lab
Get in touch